Marketing planning & strategy /
by Jain, Subhash C [Subhash C. Jain]; [Subhash C. Jain].
Material type:
BookPublisher: Cincinnati, Ohio : South-Western Pub., c1997Edition: 5th ed.Description: xviii, 844 p. : ill. ; 24 cm.ISBN: 053885283b.Other title: Marketing planning and strategy.Subject(s): Marketing -- Management
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF 5415 .13 .J35 1997 (Browse shelf) | Available |
Includes bibliographical references and indexes.
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