Normal view MARC view ISBD view

Services marketing : integrating customer focus across the firm /

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Irwin, c2013Edition: 6th ed.Description: xxvii, 642 p. : ill. ; 26 9780078112058 (alk. paper); 0078112052.Subject(s): Service industries -- Marketing | Customer services | MarketingOnline resources: Contributor biographical information | Publisher description | Table of contents only
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Location Call number Status Date due
Books Books
Epoka University Library
HD 9980.5 .Z45 2013 (Browse shelf) Available

Includes bibliographical references and index.

There are no comments for this item.

Log in to your account to post a comment.

Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|