Services marketing : integrating customer focus across the firm /
by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.
Material type:
BookPublisher: New York : McGraw-Hill Irwin, c2013Edition: 6th ed.Description: xxvii, 642 p. : ill. ; 26 cm.cm.ISBN: 9780078112058 (alk. paper); 0078112052.Subject(s): Service industries -- Marketing | Customer services | MarketingOnline resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
|
HD 9980.5 .Z45 2013 (Browse shelf) | Available |
Includes bibliographical references and index.
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