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Strategic marketing /

by Cravens, David W [David W. CRAVENS, Nigel F. PIERCY]; Piercy, Nigel [David W. CRAVENS, Nigel F. PIERCY].
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, c2006Edition: 8th ed.Description: xvii, 726 p. : ill. ; 26 cm.ISBN: 0072966343 (alk. paper).Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Publisher description | Table of contents only
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Epoka University Library
HF 5415.135 .C72 2006 (Browse shelf) Available

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

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