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Strategic marketing problems : cases and comments /

by Kerin, Roger A [Roger A. Kerin, Robert A.Peterson]; Peterson, Robert A. (Robert Allen) [Roger A. Kerin, Robert A.Peterson].
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2001Edition: 9th ed.Description: xiii, 729 p. : ill. ; 29 cm.ISBN: 0130284211.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.135 .K47 2001 (Browse shelf) Available

Includes bibliographical references and indexes.

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