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Strategic marketing problems : cases and comments /

by Kerin, Roger A [Roger A. Kerin, Robert A. Peterson]; Peterson, Robert A. (Robert Allen) [Roger A. Kerin, Robert A. Peterson].
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1998Edition: 8th ed.Description: xii, 723 p. : ill. (some col.), maps ; 28 cm.ISBN: 0136328601.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
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Epoka University Library
HF 5415.135 .K47 1998 (Browse shelf) Available

Includes bibliographical references and indexes.

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