Marketing research essentials /
by McDaniel, Carl D; Gates, Roger H.
Material type:
BookPublisher: Cincinnati, Ohio : South-Western College Pub., c2001Edition: 3rd ed.Description: 1 v. (various pagings) : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.).ISBN: 0324023170 (package: book & CD); 0324028407 (book only); 0324037139 (CD only).Subject(s): Marketing research
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF 5415.2 .M3825 2000 (Browse shelf) | Available |
Includes bibliographical references and index.
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