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Marketing research essentials /

by McDaniel, Carl D; Gates, Roger H.
Material type: materialTypeLabelBookPublisher: Cincinnati, Ohio : South-Western College Pub., c2001Edition: 3rd ed.Description: 1 v. (various pagings) : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.).ISBN: 0324023170 (package: book & CD); 0324028407 (book only); 0324037139 (CD only).Subject(s): Marketing research
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.2 .M3825 2000 (Browse shelf) Available

Includes bibliographical references and index.

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