Service marketing /Material type: BookSeries: Sage library in marketing.Publisher: Los Angeles : SAGE, 2010Description: 4 v. : ill. ; 24 cm.ISBN: 9781849205740 (set : hrd.).Subject(s): Service industries -- Marketing | Service industries -- Management | Customer services -- Marketing | Customer services -- Management
|Item type||Location||Call number||Status||Date due|
Epoka University Library
|HD9980.5 .S42517 2011 (Browse shelf)||Available|
Includes bibliographical references.
v. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.