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Managing sales leads : turning cold prospects into hot customers /

by Obermayer, James W.
Publisher: [Chicago, Ill.] : Mason, Ohio : [Chicago, Ill.] : American Marketing Association ; Thomson/South-Western ; Racom Communications, c2007Description: xii, 255 p. : ill. ; 24 cm.ISBN: 0324205465; 9780324205466.Subject(s): Sales managementOnline resources: Table of contents only
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Epoka University Library
HF 5438.4 .O24 2007 (Browse shelf) Available

Includes bibliographical references and index.

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