Strategic marketing /
by Cravens, David W; Piercy, Nigel.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill Irwin, c2003Edition: 7th ed.Description: xviii, 843 p. : ill., maps ; 26 cm.ISBN: 0072466650 (student : alk. paper); 0071151613 (international : alk. paper).Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Case studies. -- ManagementOnline resources: Publisher description | Table of contents| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
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HF 5415 .135 .C72 2003 (Browse shelf) | Available |
Includes bibliographical references and indexes.
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