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Marketing management /

by Lancaster, Geoffrey; Massingham, Lester.
Publisher: England ; McGraw-Hill, c2001Description: xi, 542 p. : 25 cm.ISBN: 0077097521 :.Subject(s): Marketing -- Management
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Books Books
Epoka University Library
HF 5415.13 .L337 2001 (Browse shelf) Checked out 05/29/2018

Includes bibliographical references and index.

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