Advertising : from fundamentals to strategies /
by Rothschild, Michael L.
Publisher: Lexington, Mass. : D.C. Heath., c1987Description: xviii, 776, 12 p., [4] p. of plates : ill. (some col.) ; 27 cm.ISBN: 0669072133.Subject(s): Advertising -- Management | Advertising| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF 5823 .R678 1987 (Browse shelf) | Available |
Includes bibliographies and index.
There are no comments for this item.