Introduction to advertising and promotion : an integrated marketing communications perspective /
by Belch, George E. (George Edward); Belch, George E. (George Edward); Belch, Michael A.
Series: Irwin series in marketing. Publisher: Chicago : Irwin, c1995Edition: 3rd ed.Description: xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.ISBN: 0256136963; 0256136971 (international students ed.).Other title: Introduction to advertising & promotion.Subject(s): Advertising | Sales promotion | Communication in marketing| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5823 .B387 1995 (Browse shelf) | Available |
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes bibliographical references (p. 721-738) and indexes.
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