Introduction to advertising and promotion : an integrated marketing communications perspective /Series: Irwin series in marketing. Publisher: Chicago : Irwin, c1995Edition: 3rd ed.Description: xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.ISBN: 0256136963; 0256136971 (international students ed.).Other title: Introduction to advertising & promotion.Subject(s): Advertising | Sales promotion | Communication in marketing
|Item type||Location||Call number||Status||Date due|
Epoka University Library
|HF 5823 .B387 1995 (Browse shelf)||Available|
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes bibliographical references (p. 721-738) and indexes.