Marketing research an applied orientation
by Malhotra, Naresh K.
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Edition: 5th ed.Description: 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0132279460; 0132221179; 9780132221177.Subject(s): Marketing research -- Methodology | Marketing researchOnline resources: Table of contents| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF 5415.2 .M29 2007 (Browse shelf) | Available |
"SPSS student version 14.0"--CD-ROM.
Includes bibliographical references and index.
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