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Marketing management and strategy /

by Doyle, Peter.
Material type: materialTypeLabelBookPublisher: New York : Prentice Hall, 1994Description: xvii, 410 p. : col. ill. ; 24 cm.ISBN: 0130653500.Subject(s): Marketing
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415 .D753 1994 (Browse shelf) Available

Cover title: Marketing management & strategy.

Includes bibliographical references and indexes.

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