Marketing management and strategy /
by Doyle, Peter.
Material type:
BookPublisher: New York : Prentice Hall, 1994Description: xvii, 410 p. : col. ill. ; 24 cm.ISBN: 0130653500.Subject(s): Marketing
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF 5415 .D753 1994 (Browse shelf) | Available |
Cover title: Marketing management & strategy.
Includes bibliographical references and indexes.
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