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Marketing channels : a relationship management approach /

by Pelton, Lou E; Lumpkin, James R; Strutton, David.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irwin, c2002Edition: 2nd ed.Description: xxvi, 514 p. : ill. ; 24 cm.ISBN: 0071121005.Subject(s): Relationship marketing | Marketing channelsOnline resources: Table of contents | Publisher description
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Epoka University Library
HF 5415.129 .P45 2002 (Browse shelf) Available

Includes bibliographical references and index.

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