Marketing management : knowledge and skills /
by Peter, J. Paul; Donnelly, James H.
Material type: BookPublisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Edition: 6th ed.Description: xx, 876 p. : ill. (some col.), maps ; 26 cm.ISBN: 0072315571.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Publisher description | Table of contentsItem type | Location | Call number | Status | Date due |
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Books |
Epoka University Library
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HF 5415.13 .P387 2001 (Browse shelf) | Available |
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HF 5415.13 .M35223 1998 Marketing management / | HF5415.13 .M352324 2008 Marketing management : | HF 5415.13 .M 35224 2009 Marketing management / | HF 5415.13 .P387 2001 Marketing management : | HF 5415.13 .P387 2007 Marketing management : | HF 5415.13 .W249 1999 Marketing strategy : | HF 5415.135 .C72 1997 Strategic marketing / |
Includes bibliographical references (p. 851-858) and indexes.
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