Marketing management /
by Dickson, Peter R; [Peter R. Dickson].
Material type:
BookSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press c1994Description: xxxi, 642 p. : ill. (some col.) ; 27 cm.ISBN: 003096847X.Subject(s): Marketing -- Management
Contents:
Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
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HF 5415.13.D48 1994 (Browse shelf) | Available |
Browsing Epoka University Library Shelves Close shelf browser
| HF 5415.123 .S54 2010 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.1265 .B375 2017 Social media marketing : | HF5415.127 .H66 2020 Gaṇaneyy grápgraṅ = | HF 5415.13.D48 1994 Marketing management / | HF 5415.13.K 64 2012 Marketing management / | HF 5415.13.M369 2009 Basic marketing : | HF 5415.13 .A435 2007 Strategic marketing : |
Includes bibliographical references and indexes.
Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
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