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Marketing management /

by Dickson, Peter R; [Peter R. Dickson].
Material type: materialTypeLabelBookSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press c1994Description: xxxi, 642 p. : ill. (some col.) ; 27 cm.ISBN: 003096847X.Subject(s): Marketing -- Management
Contents:
Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.13.D48 1994 (Browse shelf) Available
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HF 5415.123 .S54 2010 Advertising, promotion, and other aspects of integrated marketing communications / HF5415.127 .H66 2020 Gaṇaneyy grápgraṅ = HF 5415.13.C33 2012 Marketing Strategy Text and Cases HF 5415.13.D48 1994 Marketing management / HF 5415.13.K 64 2012 Marketing management / HF 5415.13.M369 2009 Basic marketing : HF 5415.13 .A435 2007 Strategic marketing :

Includes bibliographical references and indexes.

Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.

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