Strategic marketing management /
by Anderson, Carol H; Vincze, Julian W.
Material type:
BookPublisher: Boston : Houghton Mifflin, c2004Edition: 2nd ed.Description: xxxiii, 863, [11] p. : ill. ; 27 cm.ISBN: 0618338071.Subject(s): Marketing -- Management | Strategic planning
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.13 .A523 2004 (Browse shelf) | Available |
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| HF 5415.13.M369 2009 Basic marketing : | HF 5415.13 .A435 2007 Strategic marketing : | HF 5415.13 .A435 2007 Strategic marketing : | HF 5415.13 .A523 2004 Strategic marketing management / | HF 5415.13 .B669 2002 Marketing management : | HF 5415.13 .C264 2007 Managing marketing in the 21st century : | HF 5415.13 .C33 2014 Marketing strategy / |
Includes bibliographical references and index.
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