Marketing planning & strategy /
by Jain, Subhash C [Subhash C. Jain]; [Subhash C. Jain].
Material type:
BookPublisher: Cincinnati, Ohio : South-Western Pub., c1997Edition: 5th ed.Description: xviii, 844 p. : ill. ; 24 cm.ISBN: 053885283b.Other title: Marketing planning and strategy.Subject(s): Marketing -- Management
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Books
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Epoka University Library
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HF 5415 .13 .J35 1997 (Browse shelf) | Available |
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| HF 5415.13 .C533 2001 Supply chain management : | HF 5415.13 .C533 2007 Supply chain management : | HF 5415.13 .H87 2001 Business marketing management : | HF 5415 .13 .J35 1997 Marketing planning & strategy / | HF 5415.13 .L315 2005 Marketing management : | HF 5415.13 .L337 2001 Marketing management / | HF 5415 .13 .L395 2002 Analysis for marketing planning / |
Includes bibliographical references and indexes.
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