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Services marketing : integrating customer focus across the firm /

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Irwin, c2013Edition: 6th ed.Description: xxvii, 642 p. : ill. ; 26 cm.cm.ISBN: 9780078112058 (alk. paper); 0078112052.Subject(s): Service industries -- Marketing | Customer services | MarketingOnline resources: Contributor biographical information | Publisher description | Table of contents only
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Item type Location Call number Status Date due
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Epoka University Library
HD 9980.5 .Z45 2013 (Browse shelf) Available
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HD 9980.1 C45 2012 Services marketing / HD 9980.5.F549 2008 Service management : HD 9980.5 .Z45 2009 Services marketing : HD 9980.5 .Z45 2013 Services marketing : HD 9981.5.L68 1999 Principles of service marketing and management / HE 213.O3 .G73 2000 Ohio on the move : HE 355 .M43 2004 Traffic engineering /

Includes bibliographical references and index.

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