Strategic marketing /
by Cravens, David W [David W. CRAVENS, Nigel F. PIERCY]; Piercy, Nigel [David W. CRAVENS, Nigel F. PIERCY].
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, c2006Edition: 8th ed.Description: xvii, 726 p. : ill. ; 26 cm.ISBN: 0072966343 (alk. paper).Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Publisher description | Table of contents only
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.135 .C72 2006 (Browse shelf) | Available |
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| HF 5415 .13 .T735 2008 Ekspert i Marketingut : | HF 5415.13 .W547 2005 Strategic marketing management : | HF 5415 .135 .C72 2003 Strategic marketing / | HF 5415.135 .C72 2006 Strategic marketing / | HF 5415.135 .K47 1998 Strategic marketing problems : | HF 5415.135 .K47 2001 Strategic marketing problems : | HF 5415.135 .R67 2000 Cases in strategic marketing / |
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
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