Marketing research essentials /
by McDaniel, Carl D; Gates, Roger H.
Material type:
BookPublisher: Cincinnati, Ohio : South-Western College Pub., c2001Edition: 3rd ed.Description: 1 v. (various pagings) : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.).ISBN: 0324023170 (package: book & CD); 0324028407 (book only); 0324037139 (CD only).Subject(s): Marketing research
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.2 .M3825 2000 (Browse shelf) | Available |
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| HF 5415.2 .M3284 2007 Market research best practice : | HF 5415.2 .M3284 2007 Market research best practice : | HF 5415.2 .M3284 2007 Market research best practice : | HF 5415.2 .M3825 2000 Marketing research essentials / | HF 5415.2 .P37 2004 Marketing research / | HF 5415.265. Q46 2016 Social media strategy : | HF 5415.32.C6586 2009 Consumer behavior |
Includes bibliographical references and index.
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