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Marketing research essentials /

by McDaniel, Carl D; Gates, Roger H.
Material type: materialTypeLabelBookPublisher: Cincinnati, Ohio : South-Western College Pub., c2001Edition: 3rd ed.Description: 1 v. (various pagings) : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.).ISBN: 0324023170 (package: book & CD); 0324028407 (book only); 0324037139 (CD only).Subject(s): Marketing research
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HF 5415.2 .M3284 2007 Market research best practice : HF 5415.2 .M3284 2007 Market research best practice : HF 5415.2 .M3284 2007 Market research best practice : HF 5415.2 .M3825 2000 Marketing research essentials / HF 5415.265. Q46 2016 Social media strategy : HF 5415.32.S6 2019 Consumer Behavior Buiyng, Having and Being HF 5415.32 .E53 2006 Consumer behavior /

Includes bibliographical references and index.

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