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Introduction to advertising and promotion : an integrated marketing communications perspective /

by Belch, George E. (George Edward); Belch, George E. (George Edward); Belch, Michael A.
Series: Irwin series in marketing. Publisher: Chicago : Irwin, c1995Edition: 3rd ed.Description: xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.ISBN: 0256136963; 0256136971 (international students ed.).Other title: Introduction to advertising & promotion.Subject(s): Advertising | Sales promotion | Communication in marketing
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5823 .B387 1995 (Browse shelf) Available

Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.

Includes bibliographical references (p. 721-738) and indexes.

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