Marketing channels : a relationship management approach /
by Pelton, Lou E; Lumpkin, James R; Strutton, David.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irwin, c2002Edition: 2nd ed.Description: xxvi, 514 p. : ill. ; 24 cm.ISBN: 0071121005.Subject(s): Relationship marketing | Marketing channelsOnline resources: Table of contents | Publisher description| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.129 .P45 2002 (Browse shelf) | Available |
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| HF 5415 .1265 .W45 2009 The new community rules : | HF5415.127 .H66 2020 Marketing strategy & competitive positioning / | HF 5415 .129 .M365 2006 Marketing channels / | HF 5415.129 .P45 2002 Marketing channels : | HF 5415.13 .A23 2001 Strategic market management / | HF 5415.13 .C45 2003 Drejtim Marketingu : | HF 5415.13 .C45 2004 Drejtim Marketingu / |
Includes bibliographical references and index.
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