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Dictionary of marketing and advertising /

by Rosenberg, Jerry Martin.
Material type: materialTypeLabelBookSeries: Business dictionary series. Publisher: New York : J. Wiley, c1995Description: xii, 371 p. ; 24 cm.ISBN: 0471025038 (alk. paper); 047102502X (pbk.).Subject(s): Marketing -- Dictionaries | Advertising -- DictionariesOnline resources: Contributor biographical information | Publisher description
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Epoka University Library
HF 5415 .R577 1995 (Browse shelf) Available
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HF 5415 .P6584 2004 Pride-Ferrell foundations of marketing / HF 5415 .P658 2003 Marketing : HF5415 .P658 2006 Marketing : HF 5415 .R577 1995 Dictionary of marketing and advertising / HF 54382 .G58 2003 The sales bible : HF 54382 .G58 2003 The sales bible : HF 54382 .G58 2003 The sales bible :

Includes bibliographical references.

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