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1. Marketing channels : a relationship management approach

by Pelton, Lou E; Lumpkin, James R; Strutton, David.

Edition: 2nd ed. Publisher: Boston : McGraw-Hill/Irwin, c2002Online Access: Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.129 .P45 2002] (1).

2. Managing customer relationships : a strategic framework

by Peppers, Don; Rogers, Martha.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, c2004Online Access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.5 .P458 2004] (1).

3. Contemporary Marketing the foundation of contemporary marketing strategy

by Baran, Roger J. David L. Kurtz; Galka, Robert J.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York, NY : Routledge, 2015Availability: Items available for loan: Epoka University Library [HF 5415.55 .B35 2013] (1).

4. Contemporary selling : building relationships, creating value

by Johnston, Mark W; Marshall, Greg W; Johnston, Mark W.

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Routledge, 2013Availability: Items available for loan: Epoka University Library [HF 5438.25 .J655 2013] (1).

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