Normal view MARC view ISBD view

Marketing management : a strategic, decision-making approach /

by [Boyd, Harper W.]; Boyd, Harper W [Boyd, Harper W.].
Material type: materialTypeLabelBookSeries: The McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, c2002Edition: 4th ed.Description: xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.).ISBN: 0072315237 (alk. paper).Subject(s): Marketing -- Management
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.13 .B669 2002 (Browse shelf) Available

Includes bibliographical references and indexes.

System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.

There are no comments for this item.

Log in to your account to post a comment.

Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|