MKTG 7 /
by Lamb, Charles W [author.]; Hair, Joseph F [author.]; McDaniel, Carl, Jr [author.].
Material type:
BookPublisher: Mason, Ohio : Andover : South-Western ; Cengage Learning [distributor], 2013Edition: Student ed.Description: xiv, 386, [20] pages : illustrations ; 28 cm.ISBN: 9781285091860; 1285091868; ; 1627080007; 9781627080002.Other title: Marketing 7; Marketing.Subject(s): Marketing | Marketing| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF 5415 .L26244 2011 (Browse shelf) | Available |
Includes bibliographical references and index.
pt. 1. The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- pt. 2. Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing research -- pt. 3. Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- pt. 4. Distribution decisions -- Supply chain management -- Marketing channels and retailing -- pt. 5. Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- pt. 6. Pricing decisions -- Pricing concepts -- Setting the right price.
MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.
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