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Services marketing :

by Bruhn, Manfred.
Material type: materialTypeLabelBookPublisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2006Description: xxvi, 478 p. : ill. ; 25 cm.ISBN: 9781285431536.Subject(s): Service industries -- Marketing -- Management | Customer services -- Marketing -- Management | Business logistics
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Epoka University Library
HD 9980.5 .D78 2017 (Browse shelf) Available

Includes bibliographical references (p. 449-466) and index.

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