Analysis for marketing planning /
by Lehmann, Donald R; Winer, Russell S.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Edition: 5th ed.Description: xii, 256 p. : ill. ; 23 cm.ISBN: 0070275475 (alk. paper).Subject(s): Marketing -- Management. -- United StatesOnline resources: Publisher description | Table of contents| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
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HF 5415 .13 .L395 2002 (Browse shelf) | Available |
Includes bibliographical references and index.
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