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Dictionary of marketing and advertising /

by Rosenberg, Jerry Martin.
Material type: materialTypeLabelBookSeries: Business dictionary series. Publisher: New York : J. Wiley, c1995Description: xii, 371 p. ; 24 cm.ISBN: 0471025038 (alk. paper); 047102502X (pbk.).Subject(s): Marketing -- Dictionaries | Advertising -- DictionariesOnline resources: Contributor biographical information | Publisher description
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