Marketing management and strategy /
by Doyle, Peter.
Material type:
BookPublisher: New York : Prentice Hall, 1994Description: xvii, 410 p. : col. ill. ; 24 cm.ISBN: 0130653500.Subject(s): Marketing
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415 .D753 1994 (Browse shelf) | Available |
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| HF 5415 .C54237 2011 Free marketing : | HF 5415 .C58 1996 Dictionary of marketing | HF 5415 .C6944 1996 Strategic marketing management cases / | HF 5415 .D753 1994 Marketing management and strategy / | HF 5415 .J438 1973 Dictionary of marketing and communication; | HF 5415 .K625 2013 Marketing : | HF 5415 .K636 2010 Principles of marketing |
Cover title: Marketing management & strategy.
Includes bibliographical references and indexes.
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