Advertising, promotion, and other aspects of integrated marketing communications /
by Shimp, Terence A; Andrews, J. Craig.
Material type:
BookPublisher: Mason, Ohio : South-Western Cengage Learning, ©2013Edition: 9th ed.Description: xxii, 729 pages : illustrations (some color) ; 29 cm.ISBN: 9781111580216 (hbk); 1111580219 (hbk).Subject(s): Communication in marketing -- Textbooks | Sales promotion -- Textbooks | Advertising -- Textbooks | Direct marketing -- Textbooks | Advertising | Communication in marketing | Direct marketing | Sales promotion | Textbooks
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
|
HF5415.123 .S54 2007 (Browse shelf) | Available |
Previous ed. published in 2010.
Includes bibliographical references and index.
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