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Services marketing : people, technology, strategy /

by Lovelock, Christopher H [author.]; Wirtz, Jochen [author.].
Material type: materialTypeLabelBookEdition: Eighth edition.Description: pages cm.ISBN: 9781944659004 (hardcover); 9781944659011 (pbk.).Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- Marketing
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.13 .L 5883 2016 (Browse shelf) Available

Includes index.

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