Strategic advertising management /
by Percy, Larry; Elliott, Richard H.
Publisher: Oxford ; New York : Oxford University Press, 2009Edition: 3rd ed.Description: xviii, 424 p. : ill. (some col.) ; 25 cm.ISBN: 9780199532575; 0199532575.Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingOnline resources: Table of contents only | Publisher descriptionItem type | Location | Call number | Status | Date due |
---|---|---|---|---|
Books |
Epoka University Library
|
HF 5438.5 .P475 2009 (Browse shelf) | Available | |
Books |
Epoka University Library
|
HF 5438.5 .P475 2009 (Browse shelf) | Available |
Includes bibliographical references and index.
There are no comments for this item.