Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences
by Jefkins, Frank William.
Publisher: Aylesbury, Intertext, 1973Description: [5], 121 p. 24 cm.ISBN: 0700202188.Subject(s): Communication -- Dictionaries | Advertising -- Dictionaries | Marketing -- Dictionaries| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
|
HF 5415 .J438 1973 (Browse shelf) | Available |
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