Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).
Series: McGraw-Hill/Irwin series in marketing. Publisher: New York : McGraw-Hill, c2005Edition: 7th ed.Description: xxv, 578 p. : ill. ; 27 cm.ISBN: 0072864877 (alk. paper); 0071111778 (international : alk. paper).Subject(s): Marketing | Consumer behaviorOnline resources: Contributor biographical information | Table of contents | Publisher description| Item type | Location | Call number | Copy number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.3 .P468 2005 (Browse shelf) | 1 | Available | |
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Books
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Epoka University Library
|
HF 5415.3 .P468 2005 (Browse shelf) | 2 | Available |
Various multi-media instructional materials are available to supplement the text.
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