Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill, c2002Edition: 6th ed.Description: xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cm.ISBN: 0071121110.Subject(s): Consumer behavior | MarketingOnline resources: Publisher description | Table of contents| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF5415.3 .P468 2001 (Browse shelf) | Available |
Includes bibliographical references and index.
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