Normal view MARC view ISBD view

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill, c2002Edition: 6th ed.Description: xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cm.ISBN: 0071121110.Subject(s): Consumer behavior | MarketingOnline resources: Publisher description | Table of contents
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Location Call number Status Date due
Books Books
Epoka University Library
HF5415.3 .P468 2001 (Browse shelf) Available

Includes bibliographical references and index.

There are no comments for this item.

Log in to your account to post a comment.

Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|