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Services marketing : people, technology, strategy /

by Lovelock, Christopher H [author.]; Wirtz, Jochen [author.].
Material type: materialTypeLabelBookEdition: Eighth edition.Description: pages cm.ISBN: 9781944659004 (hardcover); 9781944659011 (pbk.).Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- Marketing
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.13 .L 5883 2016 (Browse shelf) Checked out 04/22/2022
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HF 5415.13 .K64 2003 Marketing Management HF 5415.13 .L33 2010 Strategjia Marketing HF 5415.13 .L357 2004 Marketing frontiers : HF 5415.13 .L 5883 2016 Services marketing : HF 5415.13 .M35223 1998 Marketing management / HF5415.13 .M352324 2008 Marketing management : HF 5415.13 .M 35224 2009 Marketing management /

Includes index.

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