Services marketing : people, technology, strategy /
by Lovelock, Christopher H [author.]; Wirtz, Jochen [author.].
Material type:
BookEdition: Eighth edition.Description: pages cm.ISBN: 9781944659004 (hardcover); 9781944659011 (pbk.).Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- Marketing
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.13 .L 5883 2016 (Browse shelf) | Available |
Browsing Epoka University Library Shelves Close shelf browser
| HF 5415.13 .K64 2003 Marketing Management | HF 5415.13 .L33 2010 Strategjia Marketing | HF 5415.13 .L357 2004 Marketing frontiers : | HF 5415.13 .L 5883 2016 Services marketing : | HF 5415.13 .M35223 1998 Marketing management / | HF5415.13 .M352324 2008 Marketing management : | HF 5415.13 .M 35224 2009 Marketing management / |
Includes index.
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