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1. Marketing strategy : planning and implementation

by Walker, Orville C; Boyd, Harper W; Larréché, Jean-Claude.

Edition: 3rd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Epoka University Library [HF 5415.13 .W249 1999] (1).

2. Marketing management : knowledge and skills

by Peter, J. Paul; Donnelly, James H.

Edition: 6th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.13 .P387 2001] (1).

3. Strategic marketing management cases

by Cravens, David W; Lamb, Charles W; Crittenden, Victoria Lynn.

Edition: 6th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: Epoka University Library [HF 5415 C6944 1999] (1).

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