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1. Advertising, promotion, and other aspects of integrated marketing communications

by Shimp, Terence A.

Edition: 8th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2010Availability: Items available for loan: Epoka University Library [HF 5415.123 .S54 2010] (1).

2. Advertising and integrated brand promotion, 5e

by O'Guinn, Thomas C; Allen, Chris T; Semenik, Richard J.

Edition: 5th Ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Australia ; Mason, OH : South-Western Cengage Learning, c2009Other title: Advertising & integrated brand promotion.Availability: Items available for loan: Epoka University Library [HF 5821 .O34 2009] (1).

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