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Services marketing : people, technology, strategy /

by Lovelock, Christopher H; Wirtz, Jochen.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 6th ed.Description: xx, 648 p. : ill. ; 29 cm.ISBN: 0132056763.Subject(s): Customer services -- Marketing | Service industries -- Marketing | Professions -- Marketing | Marketing -- ManagementOnline resources: Table of contents only
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Books Books
Epoka University Library
HF 5415.13 .L5883 2007 (Browse shelf) Available

Pearson International Edition

Includes bibliographical references and indexes.

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