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101.
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Strategic marketing management
by Anderson, Carol H;
Vincze, Julian W.
Edition: 2nd ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Boston : Houghton Mifflin, c2004Availability: Items available for loan: Epoka University Library [HF 5415.13 .A523 2004] (1).
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102.
|
Marketing management
by Bagozzi, Richard P.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: Epoka University Library [HF 5415.13 .M35223 1998] (1).
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103.
|
Services marketing : integrating customer focus across the firm
by Zeithaml, Valarie A;
Bitner, Mary Jo;
Gremler, Dwayne D.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HD 9980.5 .Z45 2013] (1).
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104.
|
Strategic marketing
by Cravens, David W;
Piercy, Nigel.
Edition: 8th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HF 5415.135 .C72 2006] (1).
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105.
|
Strategic marketing management cases
by Cravens, David W;
Lamb, Charles W;
Crittenden, Victoria Lynn.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: Epoka University Library [HF 5415 C6944 1999] (1).
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106.
|
Cases in strategic marketing
by Rosenthal, David W;
Brown, Lew G.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, NJ : Prentice Hall, c2000Availability: Items available for loan: Epoka University Library [HF 5415.135 .R67 2000] (1).
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107.
|
Strategic marketing
by Cravens, David W;
.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Chicago : Irwin, c1997Availability: Items available for loan: Epoka University Library [HF 5415.135 .C72 1997] (1).
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108.
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Strategic marketing problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A. (Robert Allen).
Edition: 9th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: Epoka University Library [HF 5415.135 .K47 2001] (1).
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109.
|
Pride-Ferrell foundations of marketing
by Pride, William M;
Ferrell, O. C.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Houghton Mifflin, c2004Other title: Foundations of marketing.Availability: Items available for loan: Epoka University Library [HF 5415 .P6584 2004] (1).
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110.
|
Marketing management : a strategic, decision-making approach
by ;
Boyd, Harper W.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: Epoka University Library [HF 5415.13 .B669 2002] (1).
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111.
|
Marketing management
by Dickson, Peter R;
.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Fort Worth : Dryden Press c1997Availability: Items available for loan: Epoka University Library [HF 5415.13 .D48 1997] (1).
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112.
|
Marketing : Defined, Explained, Applied
by Levens, Michael;
.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Availability: Items available for loan: Epoka University Library [MLCM 2015/41482 (H)] (1).
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113.
|
Strategic marketing problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A. (Robert Allen).
Edition: 8th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: Epoka University Library [HF 5415.135 .K47 1998] (1).
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114.
|
Principles of marketing
by Kotler, Philip;
Armstrong, Gary (Gary M.).
Edition: 11th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Online Access: Table of contents Availability: Items available for loan: Epoka University Library [HF 5415 .K636 2006] (1).
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115.
|
Marketing
by Grewal, Dhruv;
Levy, Michael.
Edition: Fifth edition.Material type: Book; Format:
print
; Literary form:
not fiction
Availability: Items available for loan: Epoka University Library [HF 5415 .G6753 2016] (1).
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116.
|
Marketing : concepts and strategies
by Pride, William M;
Ferrell, O. C.
Edition: 12th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Houghton Mifflin Co., c2003Availability: Items available for loan: Epoka University Library [HF 5415 .P658 2003] (1).
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117.
|
Contemporary selling : building relationships, creating value
by Johnston, Mark W;
Marshall, Greg W;
Johnston, Mark W.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Routledge, 2013Availability: Items available for loan: Epoka University Library [HF 5438.25 .J655 2013] (1).
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118.
|
The successful marketing plan
by Hiebing, Roman G;
Cooper, Scott W.
Edition: Brief ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Lincolnwood, Ill. : NTC/Contemporary Pub. Group, c2000Availability: Items available for loan: Epoka University Library [HF5415.13 .H523 2000] (1).
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119.
|
Marketing strategy & competitive positioning
by Hooley, Graham J;
Nicoulaud, Brigitte;
Rudd, John M.
Edition: Seventh edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Other title: Marketing strategy and competitive positioning.Availability: Items available for loan: Epoka University Library [HF5415.127 .H66 2020] (1).
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120.
|
Marketing research essentials
by McDaniel, Carl D;
Gates, Roger H.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Cincinnati, Ohio : South-Western College Pub., c2001Availability: Items available for loan: Epoka University Library [HF 5415.2 .M3825 2000] (1).
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