|
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301.
|
International business : the challenge of global competition
by Ball, Donald A.
Edition: 13th ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Epoka University Library [HD 62.4 .B34 2013] (1).
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302.
|
Services marketing : integrating customer focus across the firm
by Zeithaml, Valarie A;
Bitner, Mary Jo;
Gremler, Dwayne D.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill Irwin, c2009Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HD 9980.5 .Z45 2009] (1).
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303.
|
Marketing strategy : planning and implementation
by Walker, Orville C;
Boyd, Harper W;
Larréché, Jean-Claude.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Epoka University Library [HF 5415.13 .W249 1999] (1).
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304.
|
Contemporary advertising
by Arens, William F.
Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HF 5821.B62 2006] (1).
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305.
|
Marketing management : knowledge and skills
by Peter, J. Paul;
Donnelly, James H.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.13 .P387 2001] (1).
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306.
|
The handbook of business valuation and intellectual property analysis
by Reilly, Robert F;
Schweihs, Robert P.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw Hill, c2004Online Access: Publisher description | Contributor biographical information Availability: Items available for loan: Epoka University Library [HG 4028.V3 H 257 2004] (1).
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307.
|
The handbook of business valuation and intellectual property analysis
by Reilly, Robert F;
Schweihs, Robert P.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw Hill, c2004Online Access: Publisher description | Contributor biographical information Availability: No items available
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308.
|
Product Management
by Lehmann, Donald R;
Winer, Russell S.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill/Irwin, 2005Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.15.L44 2005] (1).
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309.
|
Service management : operations, strategy, information technology
by Fitzsimmons, James A;
Fitzsimmons, Mona J.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2008Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HD 9980.5.F549 2008] (1).
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310.
|
Managerial accounting
by Garrison, Ray H;
Noreen, Eric W;
Brewer, Peter C.
Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2010Availability: Items available for loan: Epoka University Library [HF 5657.4.G37 2010] (1).
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|
311.
|
Advanced financial accounting
by ;
Baker, Richard E.
Edition: 7th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston, Ma. : McGraw-Hill Irwin, c2008Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [ HF 5635.B165 2008] (1).
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312.
|
Marketing management : text and cases
by Lal, Rajiv;
Quelch, John A;
Rangan, V. Kasturi.
Edition: [1st ed.]Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Online Access: Table of contents only | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.13 .L315 2005] (1).
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313.
|
Basic marketing : a marketing strategy planning approach
by Perreault, William D;
Cannon, Joseph P., Ph. D;
McCarthy, E. Jerome (Edmund Jerome).
Edition: 17th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill Irwin, c2009Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HF 5415.13.M369 2009] (1).
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314.
|
Fundamentals of operations management
by Davis, Mark M;
Aquilano, Nicholas J;
Chase, Richard B.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [TS 155 .D248 2003] (1).
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|
315.
|
Services marketing : integrating customer focus across the firm
by Zeithaml, Valarie A;
Bitner, Mary Jo;
Gremler, Dwayne D.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HD 9980.5 .Z45 2013] (1).
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316.
|
Strategic marketing
by Cravens, David W;
Piercy, Nigel.
Edition: 8th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HF 5415.135 .C72 2006] (1).
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317.
|
Strategic marketing management cases
by Cravens, David W;
Lamb, Charles W;
Crittenden, Victoria Lynn.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: Epoka University Library [HF 5415 C6944 1999] (1).
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318.
|
Understanding corporate annual reports
by Pasewark, William R;
.
Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Irwin McGraw-Hill, c2004Availability: Items available for loan: Epoka University Library [HF 5681.B2 P19 2004] (1).
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319.
|
Marketing management : a strategic, decision-making approach
by ;
Boyd, Harper W.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: Epoka University Library [HF 5415.13 .B669 2002] (1).
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320.
|
Entrepreneurship
by Hisrich, Robert D;
Peters, Michael P;
Shepherd, Dean A.
Edition: 6th ed. / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Epoka University Library [HD62.5 .H577 2005] (1).
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