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1.
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Marketing channels : a relationship management approach
by Pelton, Lou E;
Lumpkin, James R;
Strutton, David.
Edition: 2nd ed. Publisher: Boston : McGraw-Hill/Irwin, c2002Online Access: Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.129 .P45 2002] (1).
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2.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 6th ed. Publisher: Boston : McGraw-Hill, c2002Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF5415.3 .P468 2001 ] (1).
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3.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 7th ed. Publisher: New York : McGraw-Hill, c2005Online Access: Contributor biographical information | Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.3 .P468 2005 ] (2).
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4.
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Product management
by Lehmann, Donald R;
Winer, Russell S.
Edition: 4th ed. Publisher: Boston : McGraw-Hill/Irwin, 2005Online Access: Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.15 .L44 2005] (1).
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5.
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Retailing management
by Levy, Michael;
Weitz, Barton A.
Edition: 5th ed. Publisher: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: Epoka University Library [HF 5429 .L4828 2004] (1).
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6.
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Analysis for marketing planning
by Lehmann, Donald R;
Winer, Russell S.
Edition: 5th ed. Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415 .13 .L395 2002] (1).
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7.
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Strategic marketing
by Cravens, David W;
Piercy, Nigel.
Edition: 7th ed. Publisher: Boston : McGraw-Hill Irwin, c2003Online Access: Publisher description | Table of contents Availability: No items available Checked out (1).
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8.
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Marketing management : a strategic decision-making approach
by Mullins, John W. (John Walker);
Walker, Orville C.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2008Online Access: Table of contents only | Publisher description Availability: Items available for loan: Epoka University Library [HF5415.13 .M352324 2008] (1).
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9.
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IMC : using advertising and promotion to build brands
by Duncan, Tom (Thomas R.).
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill, 2002Availability: Items available for loan: Epoka University Library [HF 5415.13 .D846 2002] (1).
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10.
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Contemporary advertising
by Arens, William F.
Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HF 5821.B62 2006] (1).
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11.
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Product Management
by Lehmann, Donald R;
Winer, Russell S.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill/Irwin, 2005Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.15.L44 2005] (1).
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12.
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Marketing management : text and cases
by Lal, Rajiv;
Quelch, John A;
Rangan, V. Kasturi.
Edition: [1st ed.]Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Online Access: Table of contents only | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.13 .L315 2005] (1).
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13.
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Strategic marketing
by Cravens, David W;
Piercy, Nigel.
Edition: 8th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HF 5415.135 .C72 2006] (1).
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14.
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Marketing management : a strategic, decision-making approach
by ;
Boyd, Harper W.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: Epoka University Library [HF 5415.13 .B669 2002] (1).
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15.
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Management of a sales force
by Spiro, Rosann L;
Stanton, William J;
Rich, Gregory A.
Edition: 11th ed. / Rosann L. Spiro, William J. Stanton, Gregory A. Rich.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Online Access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Epoka University Library [HF 5438.4 .S78 2003] (1).
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